Hugo BossNow

Hugo Now by Hugo Boss, a men's fragrance launched in 2020, is a captivating and magnetizing blend of fresh-aquatic and citrus notes. The scent, meticulously crafted by Frank Voelkl, begins with the bright zest of lemon and the dusky aroma of cardamom. It then unfolds into watery notes, ice, and a refreshing hint of mint and lavender. The experience is completed with a base note of Haitian Vetiver, giving it an inspiring finish. This luminous fragrance, combining green and aromatic accords, can be worn everywhere - at home, gym, work, and more. Hugo Now is not just a perfume, it's a fragrant adventure symbolizing the power of now and appealing to those who are free-spirited and young at heart.